OUR SOCIAL MEDIA CAMPAIGNS

The #WomenLeadingonClimate social media campaign, launched during COP29

Our goal was to amplify women’s critical role in climate action and calling for increased ambitions from world leaders. The campaign empowered women worldwide to share their story and demand more ambitious climate leadership.

  • 14.6 M

    Reach: 14.6 million followers across platforms, generating 41 million impressions

  • 700+

    Engagement: 700+ posts from 57 countries across Instagram, X, LinkedIn, and TikTok.

The campaign demonstrated a desire for spaces where women can lead the conversation on climate justice, including voices from climate influencers like Vanessa Nakate, Sophia Kianni, Arizona Muse, and Tori Tsui. 

In 2025, the momentum sparked by #WomenLeadingonClimate will continue to amplify women’s leadership, catalyzing the change our planet needs.